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Beat it in rhythm

By Sherwani Synon
Beat it in rhythmListen up all you music lovers, 'BEAT' is in town! The newest addition to the magazine industry, it has created the latest buzz among everyone around. 'Beat' is the soul of every song, the groove of every move and now it's the latest spark to enlighten your taste and knowledge of music.

The Entertainment Media Services took the local music a notch closer internationally and made a significant mark in the music industry by launching the latest magazine 'BEAT'.

Beat is sole magazine in Sri Lanka dedicated to promoting locally grown music.

The launch of the magazine was graced by renowned local artists and the organisers promised it's readers to update them with the recent song releases, the inside stories of our locally grown musicians, upcoming bands, events and also to act as a guide to young music enthusiasts.

The brainchild of this concept is a group of young men and women drawn together in the name of music. This enthusiastic bunch does the production of "BEAT' between them, sharing the workload in writing, graphics, layout and marketing.

"The idea of starting up a music magazine just occurred to me as no one up to now had initiated this idea. So I called up Sanali, and asked whether she wants to join me in my plan.After receiving a positive response from her I decided to call up some of my other friends and include them in this venture," Managing Director of 'BEAT', Shalini said.

The first magazine features the internationally acclaimed Bathiya and Santhush, Misty and also 'Srimath'; which is a new group that has joined the local music scenario in recent times. BEAT's first edition also features the international artistes such as Aerosmith and James Blunt. Taking the new magazine to a higher level they have introduced a guitar guide as well while informing young musicians of the latest instruments that has hit the market. The editors and publishers have been very careful in preparing the magazine in a very subtle manner so it could attract the audiences from all genres of music and also succeeded in attracting the Sinhala and the English readers in today's society.

Beat, which is the first music oriented magazine to hit shops in Sri Lanka has very successfully achieved setting up new standards in the magazine industry as well as recognising the talent of young musicians and give them the recognition they deserve.

Some of the other columns that the magazine features are album reviews, the finalists of Sirasa Super Star and an exclusive interview with its co-creator Nilendra Deshapriya, an insight to Thriloka another upcoming band in the local music scene and latest gossip of the internationally acclaimed stars. The magazine is priced in an affordable range making it easier for the younger generation to gain access to, Beat the premiere of music magazine in Sri Lanka.